Monday, August 15, 2011

Marketing Tools

Finally, after months of rewrites and tweaks your book has been submitted and printed. The hard part appears to be over, but there’s still more work to do. Knowing how to market your book is just as important as writing it. I’ve created a checklist to simplify the job for you.

1. Start blogging now. Post articles about your writing journey and the cover picture of your book.

2. People love contests! Have one on your blog. Give away one copy of your book. Have a drawing for those who leave a comment. Inform your followers about where they can order or learn more about your book.

3. Write articles for e-zines or periodicals. Mention your book in the byline.

4. Build a website and let your presence be known. If you are not computer savvy, hire someone who can design the site for you. In today’s high-tech culture, a website is a must.

5. Set up book signings at local libraries or bookstores. Meet people face to face and promote your book up close and personal. Your fan base will grow. There’s no substitute for meeting an author in person.

6. Don’t be afraid to ask for help. If your book is published by a traditional publisher, they usually have a marketing plan in place for you. Most self-publishers have a creative marketing plan are available for a fee. If your niche isn’t marketing, seriously considering hiring someone to promote your book for you.
Hope this helps you improve your marketing and build a platform so you can sell more of your books.

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